Blooks = book based on a blog

Just got this email (I thought it was a spam) about an intriguing new concept, connected to the blooker prize event (a contest that to honor blooks, a new, hybrid literary form and the world's fastest-growing kind of book.):

(blook n. blook. A printed and bound book, based on a blog (cf. web log) or website; a new stage in the life-cycle of content, if not a new category of content and a new dawn for the book itself. cf. The Lulu Blooker Prize, ("The Blooker"), a literary prize, founded 2005, for blooks. [der. Eng. book, a bound collection of sheets of paper; blog (abbrev. web log, an internet journal, diary or personal website)])

"BLOOKS" ARE THE FASTEST GROWING NEW KIND OF BOOK– AND THE HOTTEST NEW PUBLISHING AND ONLINE TREND"

AFTER BLOOKS WILL COME "FLOOKS" – FILMS BASED ON BLOOKS