Urban ratings: from flowers to @

Yesterday, I went to a small village in Savoy, France. This was a good opportunity to take a picture of these two forms of signage that are pervasive in this country. On the one hand, you have the common "Ville fleurie" ('flowered cities') which corresponds to a sort of rating French cities get to evaluate the presence of flowers. The more flower you get on the signage, the better it is. This classification is pervasive and it's very rare not to find it. On the other hand, you have the sort of equivalent for the 21st Century: the "Ville Internet" ('Internet City') rating. Instead of flowers, it uses "@" symbols to evaluate the quality of Information Technology infrastructure of the city.

What's funny is that it's very difficult to encounter this label. Especially because they're only placed at city entrance, which means that you only see them while driving.

Why do I blog this? A fascinating encounter, especially in this little town, it's interesting to see the evolution of the indicators used to show different aspects of urban flavor. The internet is now as prevalent as flowers in French cities.