"Grid blogging aims to investigate the potentials of a distributed media production model spread across blogosphere nodes. It seeks to ignite attention on specific topics at set times through variegated voices. A kind of decentralised flash mobbing for the mind, if you like. Decentralisation is key here. Unlike single collaborative blogging structures that unite discussions under the same URL, Grid blogging is about synchronized guerrilla publishing attacks carried out across a series of online locations. It respects and heightens the individual voice within a media-wise choir. It allows for idea-jamming and mosaics of diverse perspectives to emerge unfettered. Temporary in nature, the first grid blog is set to happen on December 1. The topic is the "brand". Interpret it as you like, from the comfort of your own blog. As critique, as recollection, as original content, as link-fest or visual interpretation. Whatever. Join in and help us discover where we can lead this dance."