Tactile Awareness Box

It's Christmas, so, I am into games today. Via freedom rider, the Tactile Awareness Box is described as "A treasure chest of "touchie-feelies." Set includes one of each: spiderball, 3" sensaball, squeeze ball, mini koosh ball, foam ball, waterlog, sticky squash ball, plus an Awareness Guide and plastic carrying case. "

What's the link with 'awareness' ?