[TheWorld] Evaluating Branding Reputatio with technorati

I like Loic Le Meur's idea of checking brand's reputation with technorati. He tried with "http://www.orange.fr": 5 inbound and 5 outbound links. Of course, links came from blogs but still...

I do think tools like technorati are tomorow's google. That's a meme (or a cliché).