(Prospective) nowpunk is the new trend
As bruce sterling mentioned in his SXSW talk (notes read in cory doctorow's craphound), NOWpunk is the new trend after cyberpunk and steampunk.
sf novel, but not set in the future. Gibson's doing this too. It's a trend among aging cyberpunks. It's not cyberpunk, it's not steampunk, it's NOWpunk.