[Prospective] Google for mobile? Will it be Moogle?

Via the feature:

Google's search engine, it's Froogle shopping service, and the new Google Local would all be boon to mobile users, but only if Google is able to create an equally simple interface and present the results in a mobile friendly manner. It has a chance to become equally as famous on the mobile phone as they are on the desktop, but it's anyone's race right now. The question for Google as well as for users is who will it be competing against: other desktop portals or the carrier portals.

A reader commented:

I was involved in Google Wireless testing for i-mode three years ago. Google does support mobile searches and even parses the resulting Web sites for mobile display.

The problems is research has shown mobile users prefer directory search over keyword search but no doubt the boffins at Google are working on this.