[Prospective] Sorry ringtones are just marketing crap

I am totally amazed by the ability music majors thinks that they can recover thanks to ringtones! This is crazy, this is absolutely not music but a way to choose a new market segment and increase the revenues. Poor guy, the next step is the napsterization of the mobile devices as explained in the guardian:

Ed Kershaw, head of music for Vodafone's global content services, is confident of the future. "Music is predominantly a ringtone business at the moment, but this year is perhaps going to be the most exciting. The Napsterisation of mobile could have happened but ... we learnt a lot from the internet world."