A database of corporate commands

(via), the Institute of Infinitely Small Things is lauching a new interesting project that aims at creting a database open to submissions of corporate commands from researchers around the world.

WHAT IS A CORPORATE COMMAND? A Corporate Command is an instruction work, a call to action in the form of an imperative: "Just Do It" "Turn on the Future" "Live without Limits" "Tap into great taste" "Think different" "Ride the light" "Live Like You Mean It" It is the hypothesis of the Institute for Infinitely Small Things that these commands, largely and consciously ignored by a public over-saturated with advertisements, function at the scale of the infinitely small. (...) By compiling, tabulating, concretizing and enacting these commands in the International Database of Corporate Commands (IDCC), the Institute for Infinitely Small Things seeks to better understand the mechanisms behind this deployment of power and its larger cultural ramifications.