When design takes neuro-stuff into account

Having a former background in cognitive sciences /neurosciences, I have still some old knowledge to understand when neurostuff pops in my radar. There seems to be new trend lately: the future use of neurosciences/neuropsychology/neurocognition to design and as a news resource to build better user-centered products. A good document of this is Tom Stafford and Matt Webb'sMind Hacks. I think I read something about it but I am struggling right now to find where I've put it. Besides, the IFTF blog about the future of marketing addresses the issue of neuroethics and neuromarketing sources