And now elephants send SMS

Nice story on engadget

As part of a campaign by NGO Save the Elephants, pachyderms in Kenya are getting in on the action, as well. They’re being fitted with specially designed GSM/GPS collars that hold what are essentially mini cellphones, which are programmed to send SMS messages to farmers’ mobiles with the latest GPS positions of the animals. The elephants can also be tracked on the web in (near) real time via Animal Tracking System software, which gathers data from the GSM/GPS tags and makes it available via standard web browsers. All we gotta say is, we hope those elephants have a good rate plan

What's the next step?