Location-based services and lampposts

An interesting news from this week: a British company plans to roll out high-speed wireless networks and location-based services using street lampposts.

Last Mile Communications says the humble lamppost can be used to provide broadband Internet access and also to store useful information about their location.(...) people who run an application called the MagicBook on a mobile device will be able to connect to their nearest enabled lamppost and access the information stored on it.

Last Mile is also hoping to win backing from emergency services agencies. For example, the precise layout of buildings could be stored on a lamppost and be accessible by firefighters in an emergency. (...) Last Mile cites as a strength its lack of reliance on other telecommunications infrastructure such as local telephone exchanges, which means it could keep working in the event of widespread network failure.

Apart from that other interesting and RELEVANT uses?