An interesting device (!) to host outdoor film in a big, high-quality way (as said by the website). It's an inflatable screen that works as an outdoor theater system.

you can make the most of your pool or patio by bringing up the lights on movies and video games. Originally developed for resorts and private golf clubs and now the new trend in outdoor living, it’s a complete, easy-to-use widescreen home entertainment system.

Maybe they should complete it with nice project I saw at IDI last week: CICCIO. Designers of this inflatable screen could allow users to interact with their TV by throwing stuff on it like on this CICCIO project: