Control your car with your cell phone

Via strange new products, this crazy application: a wireless access protocol (WAP) version of Guidepoint™ that:
allows subscribers to track their vehicle, unlock doors, start the engine and honk the horn with a wireless device or cell phone. (...) The vehicle tracking service displays a map pinpointing the vehicle location, as well as a text readout of the street address where the vehicle is located.

Here is what says the website:

“The addition of WAP and our recent move to digital reflect our drive to deliver value innovation to customers. Our goal is not to create bleeding edge technology. Instead, we are focused aligning innovation with utility, price and costs to deliver a unique experience,”

"Aligning innovation with utility?", " deliver a unique experience"... mmmh are those the promises of location-based services people expressed in the last 5 years?