Update on LIFT conference in Geneva

Now we're in the tuning phase of LIFT, this tech conference I co-organize with pals like ballpark.ch. We managed to get an interesting european figure: Thomas Sevcik, a guy who defines himself as a "corporate anthropologist". His company is called Arthesia. Here is how he desrcibes what he does:

As a Corporate Anthropologist I create atypical communication projects to capitalize on intangible assets of companies and brands. I did plenty of brand experience projects worldwide. And I still do them.

What is also interesting is that one of my project is directed towards the investigation of creative economy in Switerland/Zürich, the report is available here (even though it's very zurich-centered, it offers relevant insights about existing companies as well as links between creative groups and innovation).