Improving the reliability of virtual organisations

According to this news, researchers at the University of Southampton are working on models that will supposedly improve the reliability and trustworthiness of virtual organizations.

A virtual organisation is one whose members are geographically apart (usually working via networked computer applications) while appearing to others to be a single, unified organisation with a real physical location. According to Professor Michael Luck of the School of Electronics and Computer Science (ECS), as the market for virtual organisations grows and an increasing number of companies are represented by computerised agents acting on their behalf, there is a greater need to ensure that these agents behave responsibly. (...) In seeking to address some of these challenges, the researchers have developed a system for the dynamic formation and operation of virtual organizations, drawing on scenarios such as that of an individual visiting London for the 2012 Olympic Games who requires a PDA to access various multimedia services.

They are currently in the process of implementing a prototype system which looks at issues such as trust and reputation, standardising communication between agents, and policing within a virtual organization, so that the impact of behaviour such as non-delivery of services by an agent is minimised.

Why do I blog this? what is the next step? having blogjects as company agents?