Processing power versus Soul

Last saturday, I had my weekly share of city flanerie (with a digicam) in Lyon, France. I stumbled across weird stuff. Among others, there was this poster: brain to be sold

It says:

My brain is too intelligent for me Auction! Sell brain: - good setting - 15/3 full - accessories not included - slightly overheating Price: 3 francs 6 sous

Why do I blog this? few centuries ago, people wanted to sell their soul to the devil. Now that the epoch is more geared towards efficiency and the computer-as-a-metaphor-for-the-brain, it's processing power in the form of a brain that some folks ironically wants to sell. Each epoch has its own emphasis on body parts/functions...