Dog and augmented reality soccer

(via fabien) For intrepid readers only: an intriguing video of a dog playing augmented reality football on a reactrix setting.

Why do I blog this? food for thoughts for a near future laboratory project about "new interaction partners", or how pets can be partners in technologically mediated interactions. This seems to be a pertinent example and the immersion appears to be working (especially the dog owner who is encouraging the animal). Don't know about the animal frustration or whether this is good or bad.