What appearance means...

as shown by satellite antennas In Swiss Mountains, they can be decorated as typical housing add-ons. In the example below, the owners have put a sort-of typical paintings (with cow going up the mountains, a sort-of "poya"): Satellite antenna

At Reuters Headquarters in Geneva, the situation is different and antennas are huge and protected by barriers: Reuters devices in Geneva

Both are integrated differently in the landscape, but both are upload/download devices.