The hidden value of vernacular maps
Two maps to navigate in Berlin yesterday and today. The first one, on the right, is the classic lonely-planet-like artifact you give to the hotel, asking them "can you point me where we area?". The second is the lovely and more valuable map handed by a local friend who made some recommendations. Even though most of the context (parks, other streets) is lost, there is more value to me in this second one (and it's also more foldable in my pocket).
Two different sorts of information: where the former is exhaustive and official, the latter is minimal but goes straight to the point: the place where my friend assumed I'd be intrigued. Services opportunity here.
Coincidentally, and because we passed by Berlin in the same week, near future laboratory compadre Julian Bleecker has also a post about maps.