Proxemics in service design

Proxemics The importance of proxemics in service design. Two examples of signage that warn people to keep a certain distance with each others in a (1) booth context (Switzerland), (2) vending machine context (France).


These signs are interesting cultural cues showing the value of space between people and things, as they reveal the do's and don'ts in terms of behavior. Service design of course needs to take this into account.