Omnipresent internet through chaotic arrows

Swisscom internet arrow Swisscom internet arrows

A recent telco ad campaign aimed at showing the pervasivenness of the Internet in the physical environment... through a chaotic set of arrows that indicate the omnipresence of network access in the environment. 10'000 arrows have been deployed last saturday in certain swiss cities.

Swisscom internet arrows

From another point of view, it may be perceive a physical spam.