Lift 2010 in Geneva
We've just launched the new website of the upcoming Lift 2010 edition in Geneva. The event will revisit the myths about connected people:
"Lift10 will explore the most overlooked aspect of innovation: people. Known in the techno-parlance as users, consumers, clients, participants, prosumers, citizens or activists, people ultimately define the success of all technological and entrepreneurial projects. They adopt or refute, promote or demote; embrace, reject, or re-purpose. Their approaches are unique, influenced by cultural and generational diversity. A decade after the rebirth of user-centered design and innovation, it's time to explore the myths and uncover the reality behind the "connected people"."
"Generations and technologies How to go beyond the usual clichés on generations, with Seniors unable to benefit from technology and Millenials ruining their future careers on social networks?
The redefinition of Privacy What is privacy in the 21st Century? Is personal security threatened by the massive collection of personal data?
Communities Since 2006 Web 2.0 has celebrated the so-called "amateur revolution". What did we learn in the past 5 years? Are we reaching the limits of Web 2.0?
Politics Beyond the much talked-about political campaigns on Facebook, how to turn users into engaged citizens in public action?
The old new media Newspapers are struggling, TV is not sure of what the future holds. What is at stake nowadays when informing, reaching and involving people?"
For this edition, our friends from Bread and Butter did a great job to instantiate our theme in a proper and original graphic identity. As they explained on their weblog:
"We tried to find a new way to represent the fragile balance between connected groups of people. We are all sometimes influencers, sometimes pirates and sometimes just an audience. Therefore the concept of a "mobile" seemed just the right transcription. Without saying that it also fits the Conference's spirit and is easy to apply on all applications from website to stickers and from Marseille themes to korean's alphabet."
Let's observe the different steps from their generative metaphor: