Based on various examples coming from Jan and his current/former colleagues, it's full of insightful material for design researchers, field explorers and people interested in product/service/strategy development. The set of tools and the approach explained in this book are meant to show how to manage "rapid immersion" into new cultural forms, people's practices and use that material to surface new ideas and designs. Lots of details are provided about how to do that and what it means practically (studio duration, use of space, budgets, check-lists, ...). It seems like a great companion to the upcoming "the field study handbook".
Why do I blog this? Definitely because I'm interested in others' methods, guidelines, recommendations and informed opinions. It's always good to take them as inspiration and cases to create one's approach. Plus it's related with a current project that aims at describing how designers repurposed ethnography in their own work context (book to be released in few months).