Kids, media and multitasking
(via), a Kaiser Family Foundation survey focused on kids behavior towrds new media: Generation M: Media in the Lives of 8-18 Year-olds. The report is here (.pdf).
A national Kaiser Family Foundation survey found children and teens are spending an increasing amount of time using “new media” like computers, the Internet and video games, without cutting back on the time they spend with “old” media like TV, print and music. Instead, because of the amount of time they spend using more than one medium at a time (for example, going online while watching TV), they’re managing to pack increasing amounts of media content into the same amount of time each day.
The study, Generation M: Media in the Lives of 8-18 Year-olds, examined media use among a nationally representative sample of more than 2,000 3rd through 12th graders who completed detailed questionnaires, including nearly 700 self-selected participants who also maintained seven-day media diaries.
The part about multitasking is important:
26 percent of kids in 2004 said they "multitasked" when using any form of media, up from 16 percent five years earlier. That could mean a child downloading music over the Internet while talking on the phone, or chatting online while watching a favorite TV show.)...) ...