Moving foward dogster: social woofing and SNIF

Social software for dogs is moving forward. After dogster (and its hamster variant), there is now SNIF: Social Networking in Fur which seems way better. Dogster was based on sharing stuff about your puppy (pics...). SNIF is ahead: it's a system that allows pet owners to interact through their pets' social networks. The point is to network through dogs: dogs serve as a very strong social catalyzer. This paper by Noah Fields, Jonathan Gips, Philip Liang and Arnaud Pilpré offers an interesting description of the project as well as some potential scenarios. What's next?