Browsing time

15 minutes browsing Highly intriguing notice in this newsstands visited in Venice Beach yesterday afternoon: the indication of the time customers are allowed to flip through the magazines. Temporary consumption of products indicated in the place where you can access them (see of course "The Age of Access" by Jeremy Rifkin). As a customer, you then know the rules you're subjected to and act accordingly.

Interestingly, the duration is conditioned by the type of content one might want to access as attested by these two other signs:

5 minute browsing

3 minutes browsing only!

Why do I blog this nothing particular in mind... this is fun at first glance but there are some interesting lessons to draw here about media consumption (signage to prevent certain behavior), the importance of certain types of content (and the inherent need to refrain people from spending too much time on it), design choices (3-5-15? I wonder how the owner made it up!, besides 15 seems quite a long time). The different shapes/typefont of the 3 signs is also curious: as if the norm was this "15 minute browsing" classic sign from back in the day (back in the days before people were soooo much into this "access" meme), followed sometime after by a more temporary "5 minutes ONLY" printed in black-and-white, and eventually by this quick-and-dirty "3-minutes only" sign (as if it reached a climax).