““… design-fiction comes with the history of conceptual design. Despite its name, it has nothing in common with conceptual art. It is a parallel design activity which is not attained through production and which can be associated with the experiences of the Radical Italians in the 1960s, for example. This way of thinking occurs every time a group of designers are no longer satisfied by industrial production and its poverty of intellect. The path of ‘design-fiction’ allows one to be a designer differently by pursuing a parallel path.””

- Antony Dunne, interviewed by Alexandra Midal, in “Tomorrow Now - When Design Meets Science-Fiction” (2007)